Splash Pages v. Squeeze Pages

Splash Pages versus Squeeze Pages

I’ve recently blogged about Squeeze pages – the short and sweet webpage you would use for getting someone’s name and email address. Now I’m going to write a little about SPLASH PAGES.

Here’s sample SQUEEZE page:

and here’s a sample SPLASH page:

(these images won’t work, btw, I’ve deliberately left out the links.)

Notice the difference?

The SQUEEZE page has a section for someone to leave their name and email address; the splash page doesn’t. Actually, they can both be for exactly the same product – but they serve a different purpose.

You can use a SQUEEZE page anywhere (it’s also called a LANDING PAGE and an OPT-IN PAGE). You would use a SPLASH page mainly in Traffic Exchanges where people are surfing very fast and you barely have 5 seconds to grab their attention. You need the page to load really fast too. You just want them to click on the image (the whole thing is a link) and go to your sales page where they can find out more information.

You would also want to set your splash page up so that it opens in a new window. That way, they can keep surfing and your main webpage is sitting waiting for them when they finish. That’s certainly what I do when I’m surfing for traffic.

The basic elements of every successful splash page are the same:

1. To make a strong visual impact

2. To get to the point quickly

3. To brand yourself  – with a company logo or personal photo

4. To give the surfer a clear ‘call to action’ – they simply need to click the image!

So, there you are!

To your success

– LyndaH

PS  If you are happy with html then you can easily run up splash pages for yourself; however, if you appreciate the easy life, why not grab a subscription to Splash Page Maker. You can get a free report too – just click HERE or on the banner below.